9:30-10:00
Registration of participants

10:00-10:30
Introductory speech from the organizers and sponsors of the event

Active part: speakers’ reports, presentations, discussions

10:30-11:30
Marketing as a business component – response to challenges, role of content

11:30-12:30
How companies meet market challenges. The role of marketing and PR.

12:30-02:00
Lunch break. Networking.

02:00-03:00
How and why content kills marketing Stanislav Shum, TopLead

03:00-04:00
Panel discussion “Marketing and Business: how organizations respond to market challenges. The role of content”

04:00-05:00
“Unsuccessful stories” – why attempts to involve product managers in content often fail
Video content: what to create yourself and what to use a production studio

05:00-06:00
Influence of content on SEO results / SEO trends